Blog


Kieren Smith Kieren Smith

THREAD-BY-THREAD METRICS

FABRIC PRODUCTION WASTE

Every thread tells a story. In fabric production, that story often ends too soon—cut short as offcuts, test prints, misfeeds, or unneeded trimmings. While the spotlight often falls on the beauty of the finished product, what’s left behind in the process deserves just as much attention.

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Kieren Smith Kieren Smith

A CIRCULAR FUTURE IN FRAME

FABRIC PRODUCTION WASTE

Every thread tells a story. In fabric production, that story often ends too soon—cut short as offcuts, test prints, misfeeds, or unneeded trimmings. While the spotlight often falls on the beauty of the finished product, what’s left behind in the process deserves just as much attention.

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Kieren Smith Kieren Smith

PAPER IN NUMBERS

TURNING THE PAGE ON PRODUCTION WASTE WITH SECOND THREAD™

When you walk through our production floor, you’ll see colour, creativity, and craftsmanship. But behind every vivid fabric print lies something less visible — paper. Lots of it. Over the past year, we’ve used thousands of square metres of paper to create the high-quality graphics our customers expect. From the transfer sheets that bring our dye-sublimation prints to life, to the protection paper that shields our machines during heat pressing—paper is a silent but essential part of the process.

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Kieren Smith Kieren Smith

From Paper to Purpose

WE BELIEVE WASTE IS SIMPLY A RESOURCE IN THE WRONG PLACE.

That belief is what drives our continuous efforts to rethink materials, design for reuse, and close the loop wherever possible. That’s why we’re proud to highlight our ongoing partnership with Mynoke, New Zealand’s leading vermicomposting operation, as part of our commitment to sustainability and circular manufacturing.

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Kieren Smith Kieren Smith

BOTTLES DON’T BELONG IN LANDFIL

PLASTIC POLLUTION ISN’T JUST A DISTANT ENVIRONMENTAL ISSUE

It’s something we can see, touch, and measure. It fills up our landfills, infiltrates our oceans, and endangers marine life. What if every plastic bottle tossed away could be transformed into something valuable and functional? Something like… fabric?

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Kieren Smith Kieren Smith

CLOSING THE LOOP

A CLOSED-LOOP SYSTEM WITH A CLEAR PURPOSE

Through this partnership, all excess production fabric, offcuts, obsolete samples, test prints, and returned graphics from across the OneFrame group supply chain will now be collected and returned via the Second Thread™ Back-to-Base™ program—a purpose-built circular framework designed to recover, repurpose, and regenerate textile materials.

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