1% for the planet
Business as a Force for Environmental Good
In a world where environmental degradation continues to accelerate, businesses are increasingly being called upon to do more than simply minimise harm—they’re being asked to actively become part of the solution.
One organisation making this possible in a simple, measurable, and deeply impactful way is 1% for the Planet. This global movement is redefining what responsible business looks like, and inspiring thousands of companies worldwide to embed environmental giving into their everyday operations.
So, what exactly is 1% for the Planet, and why should it matter to you?
What is 1% for the Planet?
1% for the Planet is a global nonprofit organisation that connects businesses, individuals, and environmental partners to accelerate smart environmental giving. Founded in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies), the idea was disarmingly simple:
"If businesses profit from the earth, they should protect it too."
Members of 1% for the Planet commit to donating 1% of annual sales—not profit—to vetted environmental organisations working in six core issue areas:
Climate
Food
Land
Pollution
Water
Wildlife
This model ensures consistent, reliable funding for nonprofits on the front lines of environmental change—while helping companies align their values with their business model.
How It Works
Joining 1% for the Planet is a structured but flexible process designed to suit a wide range of organisations:
Membership Commitment: Businesses (and individuals) commit to donating 1% of their annual sales or salary to approved environmental partners.
Giving Strategy: Members can choose from hundreds of vetted nonprofit organisations that align with their brand, mission, and interests.
Verification: 1% for the Planet verifies all donations annually to ensure accountability and transparency.
Recognition: Members can proudly use the 1% for the Planet logo and are listed among other responsible brands—building trust with customers and partners alike.
Why It Matters: Beyond Marketing
Being a 1% for the Planet member is not a charity stunt or a greenwashed gimmick. It’s a real commitment to doing business differently—where profit and purpose go hand in hand.
Tangible Environmental Impact
To date, the movement has directed over $500 million to environmental nonprofits—funding critical projects in climate action, conservation, regenerative agriculture, marine restoration, and more.
Trusted by Iconic Brands
From Patagonia to Klean Kanteen, Pukka Herbs to Honest Tea, thousands of brands proudly wear the 1% badge—not just as a symbol of giving, but of leadership.
Consumer Loyalty
Studies consistently show that consumers want to support purpose-driven companies. Being part of 1% for the Planet signals integrity, authenticity, and action—not just words.
Business Differentiation
In crowded markets, being mission-led isn’t just the right thing—it’s a competitive edge. The 1% model helps brands stand out, attract talent, and build stronger community ties.
Real Impact Stories
Protecting Marine Life: Member donations have funded plastic cleanup initiatives in Southeast Asia, saving marine ecosystems and supporting local livelihoods.
Planting Native Forests: Contributions have supported the reforestation of native landscapes across New Zealand, helping sequester carbon and restore biodiversity.
Climate Education: Funds have enabled NGOs to educate youth and communities about renewable energy, conservation, and sustainable living.
These are just a few examples of how 1% giving powers systemic, community-based environmental change around the globe.
Who Can Join?
Businesses of all sizes (from solopreneurs to global corporations)
Individuals who want to give back through their earnings
Nonprofits seeking to become eligible as environmental partners
Whether you're a small design studio, a large manufacturer, or a service-based business, there’s a place for you in the movement.
Join the Movement
The environmental crisis won’t be solved by governments alone. It will take collective action from people, businesses, and communities around the world. 1% for the Planet gives us a framework to participate—authentically, transparently, and powerfully.